Digital marketing refers to the use of digital channels, such as social media, search engines, email, and websites, to promote a brand or product. It is a crucial component of modern-day business strategies, as it allows companies to reach a wider audience in a more targeted and cost-effective manner.
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Digital marketing encompasses a range of tactics, including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, content marketing, and mobile marketing, among others.
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